Open Access
Table 3
Variables included in the ordered probit model.
| Variable name | Block of the survey | Signification | Mean | SD |
|---|---|---|---|---|
| Sociodemographic characteristics of consumers | ||||
| Age | 6 | Age of consumer | 44.11 | 0.39 |
| Female | 6 | Consumer is a female | 0.47 | 0.01 |
| Children | 6 | Household has one or more children | 0.39 | 0.01 |
| Coastal dep. | 6 | Consumer lives in a coastal region | 0.39 | 0.01 |
| Low.income (ref) | 6 | Monthly household < 1,799 € per month | 0.24 | 0.01 |
| Mid.income | 6 | Monthly household income of between 1,799 € and 2,799 € per month | 0.30 | 0.01 |
| High. income | 6 | Monthly household income >2,800 € per month | 0.45 | 0.01 |
| Knowledge | 4 | Measures objective knowledge of the consumer | 5.72 | 0.06 |
| Price attention | 4 | Measures the attention the consumer pays to price during FAP purchases | 6.4 | 0.06 |
| Consumers preferences | ||||
| Fresh | 3 | Consumer prefers fresh FAP (whole or cuts) to canned, processed or frozen FAP | 6.86 | 0.05 |
| Env.wild | 3 | Consumer takes environmental issues into account when buying wild products | 6.26 | 0.06 |
| Env.farmed | 3 | Consumer takes environmental issues into account when buying farmed products | 6.15 | 0.06 |
| France | 3 | Consumer is interested in the French origin of the FAP | 6.78 | 0.05 |
| Health Hazards | 3 | Consumer takes health risks into account when buying FAP | 6.23 | 0.06 |
| Artisanal | 3 | Consumer prefers artisanal FAP compared to industrial FAP | 3.24 | 0.04 |
| Wild | 3 | Consumer prefers wild products compared to farmed products | 5.08 | 0.04 |
| Product attributes | ||||
| Health | 3 | Consumer perceives FAP as beneficial to health | 0.24 | 0.01 |
| Tasty | 3 | Consumer perceives FAP as having excellent taste qualities | 0.16 | 0.01 |
| Difficulty in cooking | 3 | Consumer does not perceive FAP as difficult to cook | 0.15 | 0.01 |
| Expensive | 3 | Consumer perceives FAP as expensive | 0.15 | 0.01 |
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