Table 2
Description of home consumption variables (extrapolated to the French population).
| Description | Unit | Used for the PCA | |
|---|---|---|---|
| Available variables | |||
| Amount spent | Households expenditures | €* | |
| Quantities purchased | Households purchased quantities | Kg1 | |
| Market penetration | Ratio of purchasing households | % | |
| Number of purchasing act | Total number of purchasing acts by households | N | |
| Number of re-buyers | Total number of re-purchasing households | N | |
| Number of households | Total number of households annually estimated | N | |
| Average price | Amount spent over quantities purchased | €* | Yes |
| Constructed variables | |||
| Amount spent per purchasing act | Amount spent over number of purchasing acts | € | Yes |
| Quantities purchased per purchasing act | Quantities purchased over number of purchasing acts | Kg1 | Yes |
| Number of purchasing households | Number of households multiplied by the market penetration | N | |
| Repurchase rate | Number of re-buyers over the number of purchasing households | % | Yes |
| Ratio sold in Generalised Dist. Channels | Amount spent in generalised Dist. Channels over the Amount spent in total France | % | Yes |
| Variance of market penetration | Monthly market penetration variances as a proxy for products seasonality | N | Yes |
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