Description of home consumption variables (extrapolated to the French population).
|Description||Unit||Used for the PCA|
|Amount spent||Households expenditures||€*|
|Quantities purchased||Households purchased quantities||Kg1|
|Market penetration||Ratio of purchasing households||%|
|Number of purchasing act||Total number of purchasing acts by households||N|
|Number of re-buyers||Total number of re-purchasing households||N|
|Number of households||Total number of households annually estimated||N|
|Average price||Amount spent over quantities purchased||€*||Yes|
|Amount spent per purchasing act||Amount spent over number of purchasing acts||€||Yes|
|Quantities purchased per purchasing act||Quantities purchased over number of purchasing acts||Kg1||Yes|
|Number of purchasing households||Number of households multiplied by the market penetration||N|
|Repurchase rate||Number of re-buyers over the number of purchasing households||%||Yes|
|Ratio sold in Generalised Dist. Channels||Amount spent in generalised Dist. Channels over the Amount spent in total France||%||Yes|
|Variance of market penetration||Monthly market penetration variances as a proxy for products seasonality||N||Yes|
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