Table 2

Description of home consumption variables (extrapolated to the French population).

  Description Unit Used for the PCA
Available variables    
Amount spent Households expenditures €*
Quantities purchased Households purchased quantities Kg1
Market penetration Ratio of purchasing households %
Number of purchasing act Total number of purchasing acts by households N
Number of re-buyers Total number of re-purchasing households N
Number of households Total number of households annually estimated N
Average price Amount spent over quantities purchased €* Yes
Constructed variables      
Amount spent per purchasing act Amount spent over number of purchasing acts Yes
Quantities purchased per purchasing act Quantities purchased over number of purchasing acts Kg1 Yes
Number of purchasing households Number of households multiplied by the market penetration N
Repurchase rate Number of re-buyers over the number of purchasing households % Yes
Ratio sold in Generalised Dist. Channels Amount spent in generalised Dist. Channels over the Amount spent in total France % Yes
Variance of market penetration Monthly market penetration variances as a proxy for products seasonality N Yes

NB: The variables are available on a given product in a given time period and a given distribution channel.

*Adjusted by 2015 annual and montlhy INSEE Consumer Price Index of all items in France.

1Net weight.

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