Description of each cluster by quantitative variables for the Principal Component Analysis in 2020.
|Variables (PCA 2020)||v test||Mean in category||Overall mean||sd in category||Overall sd||p value|
|Cluster 1 (Fresh Shellfish)|
|Quantities purchased per purchasing act||6.64||1.78||0.49||0.16||0.34||3.05E–05|
|Amount spent per purchasing act||2.10||10.29||6.51||2.45||3.18||3.62E+04|
|Ratio sold in Generalised Dist. Channels||–2.03||0.60||0.80||0.12||0.17||4.21E+04|
|Cluster 2 (Deluxe Products)|
|Amount spent per purchasing act||5.60||1.02||0.65||0.24||0.32||2.16E–02|
|Number of purchasing act (in million)||–2.06||0.67||1.83||0.48||2.69||3.97E+04|
|Ratio sold in Generalised Dist. Channels||–4.03||0.07||0.08||0.02||0.02||5.66E+01|
|Cluster 3 (Budget Products)|
|Cluster 4 (Casual Delight Products)|
|Ratio sold in Generalised Dist. Channels||4.57||0.10||0.08||0.00||0.02||4.85E+00|
|Number of purchasing act (in million)||–2.11||0.73||1.83||0.62||2.69||3.48E+04|
|Quantities purchased per purchasing act||–3.76||0.02||0.05||0.01||0.03||1.68E+02|
|Amount spent per purchasing act||–4.26||0.39||0.65||0.13||0.32||2.05E+01|
|Cluster 5 (Daily Products)|
|Number of purchasing act (in million)||4.28||5.02||1.83||1.74||2.69||1.89E+01|
|Variance of market penetration||2.46||3.47||1.39||1.37||3.06||1.39E+04|
|Cluster 6 (Must-have Products)|
|Variance of market penetration||6.95||16.29||1.39||3.26||3.06||3.75E–06|
|Number of purchasing act (in million)||5.41||12.04||1.83||4.11||2.69||6.44E–02|
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