Preferences and willingness to pay for freshwater prawn: a case study from Bangladesh

Open Access

Table 6

Analysis of consumers' perceptions about purchasing prawn using Relative Importance Index (RII).

Sl. No.	Specific questions	Percentage of respondents rating as extremely important	RII	Rank
1	How important is the *Freshness* (Fresh vs. Frozen) of prawn when making a purchase decision?	0.66	0.920	1
2	How important is the *price* per kilogram of prawn when deciding to purchase them?	0.68	0.914	2
3	How much does the *size* (Large, Medium, and Small) of prawn affect your purchase decision?	0.64	0.887	3
4	To what extent does the *color* (Bright vs Radish) of prawn affect your buying decision?	0.71	0.866	4
5	How important is the *odor* type (Fishy odor vs. Bad odor) of prawn in your purchasing decision?	0.62	0.859	5
6	How much does the *appearance* of prawn influence your buying decision?	0.66	0.858	6
7	How important is the year-round *availability* of prawn to your purchasing decision?	0.69	0.856	7
8	How crucial is the *taste* of prawn in your decision to buy them?	0.64	0.847	8
9	How important is the *nutritional value* (e.g., good source of protein) of prawn when you decide to purchase them?	0.49	0.835	9
10	How important is it that prawn have *their head intact with the body* when you purchase them?	0.59	0.818	10
11	How important is the absence of *bones* in prawn when you choose to purchase them?	0.44	0.813	11
12	How much does the presence or *absence of roe* in prawn influence your decision to buy them?	0.52	0.762	12
13	How important is the *climate impact* of prawn farming or harvesting in your decision to purchase prawn?	0.35	0.749	13
14	How important is the P*roduction environment* (Wild-caught vs. Farmed) of prawn in influencing your purchase decision?	0.51	0.745	14
15	How important is the *ease of preparation* of prawn when you decide to purchase them?	0.37	0.723	15
16	How influential is the *texture* of prawn in your decision to purchase them?	0.30	0.706	16
17	To what extent do you consider the *fat* content of prawn when deciding to purchase them?	0.34	0.683	17
18	How important is your *familiarity* with the prawn product when making a purchase decision?	0.07	0.576	18
19	How crucial is the *flavor* of prawn in your decision to buy them?	0.03	0.555	19

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