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Table 5
Estimated logit results of prawn preference for small and large sized category.
| Small | Large | |||||||
|---|---|---|---|---|---|---|---|---|
| Purchase | Coefficient | Standarderror | WTP | Coefficient | Standarderror | WTP | ||
| Extrinsic attributes | ||||||||
| Price | −1.054 | ** | 0.464 | − | −0.684 | ** | 0.297 | − |
| Production environment | −0.032 | 0.665 | −0.03 | −1.028 | * | 0.597 | −1.50 | |
| Availability | 1.220 | ** | 0.558 | 1.16 | 0.628 | 0.507 | 0.92 | |
| Intrinsic attributes | ||||||||
| Freshness | 2.517 | *** | 0.787 | 2.39 | 1.099 | ** | 0.617 | 1.61 |
| Roe | −0.068 | 0.668 | −0.06 | 0.199 | 0.650 | −0.29 | ||
| Sensory attributes | ||||||||
| Odor | −0.932 | 0.606 | −0.88 | −1.054 | ** | 0.515 | −1.54 | |
| Taste | 1.482 | ** | 0.600 | 1.41 | 1.423 | ** | 0.653 | 2.08 |
| Texture | −0.171 | 0.581 | −0.16 | 0.400 | 0.540 | 0.58 | ||
| Nutrition | 1.126 | ** | 0.555 | 1.09 | 0.180 | 0.501 | 0.26 | |
| Socio demographic | ||||||||
| Age group: base 1: Young Reference Category | ||||||||
| 2: Adult | 0.097 | 0.645 | −1.305 | ** | 0.638 | |||
| 3: Old | −0.386 | 0.706 | −1.238 | * | 0.654 | |||
| Income level: base 1: Low Reference Category | ||||||||
| 2: Medium | 1.317 | ** | 0.711 | .758 | 0.588 | |||
| 3: High | 0.640 | 0.627 | 2.226 | *** | 0.854 | |||
| Constant | 5.556 | * | 2.845 | 6.174 | *** | 2.003 | ||
| Number of observations 109 | 191 | |||||||
| Prob > chi2 | 0.000 | 0.001 | ||||||
| Pseudo r-squared | 0.296 | 0.217 | ||||||
Note: ***, **, and * represent the significance levels of the coefficients at 1%, 5%, and 10%, respectively.
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