Open Access
Table 2
Description of variables used in the logit model.
| Variable | Discretion | Obs. | Percentage | St. Dev. | Min | Max |
|---|---|---|---|---|---|---|
| Extrinsic attributes | ||||||
| Price | Price per kg in USD | 300 | 7.21 | 1.05 | 5.46 | 10.19 |
| Production environment | 1 if prawn was cultured 0 if otherwise | 151 | 50.33 | 0.50 | 0 | 1 |
| Availability | 1 if prawn is available in the market 0 if otherwise | 207 | 69.00 | 0.46 | 0 | 1 |
| Intrinsic attributes | ||||||
| Freshness | 1 if prawn is recently harvested 0 if otherwise | 104 | 34.67 | 0.48 | 0 | 1 |
| Size | 1 if prawn was large (Contains up to 12 piece/Kg) 0 if otherwise | 191 | 63.67 | 0.478 | 0 | 1 |
| Roe | 1 if prawn has roe 0 if otherwise | 156 | 52.00 | 0.50 | 0 | 1 |
| Sensory attributes | ||||||
| Odor | 1 if prawn's has odor 0 if otherwise | 185 | 61.67 | 0.49 | 0 | 1 |
| Taste | 1 if good 0 if otherwise | 192 | 64.00 | 0.48 | 0 | 1 |
| Texture | 1 if prawn is hard and slightly chewy 0 if otherwise | 124 | 41.33 | 0.49 | 0 | 1 |
| Nutrition | 1 if concern about nutrition 0 if otherwise | 148 | 49.33 | 0.50 | 0 | 1 |
| Socio demographic | ||||||
| Monthly income | Low if income is less than 165 US dollar coded 1 | 65 | 21.67 | |||
| Medium if income is 166-413 US Dollar coded 2 | 132 | 44.00 | ||||
| High if income is more than 413 US Dollar coded 3 | 103 | 34.33 | ||||
| Age | Young if age of the consumer less than 31 coded 1 | 124 | 41.33 | |||
| Adult if age of the consumer is 31-55 coded 2 | 106 | 35.33 | ||||
| Old if age of the consumer above 55 coded 3 | 70 | 23.33 |
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