Open Access
Table 1
Demographic profile and purchase preferences of respondents (N = 300).
| Particulars | Descriptions | n | % | |
|---|---|---|---|---|
| 1 | Gender: | Male | 283 | 0.94 |
| Female | 17 | 0.06 | ||
| 2 | Age | Below 31 | 124 | 41.33 |
| 31–55 | 106 | 35.33 | ||
| Above 55 | 70 | 23.33 | ||
| 3 | Marital Status: | Married | 251 | 0.84 |
| Unmarried | 49 | 0.16 | ||
| 4 | Education level | Primary | 86 | 0.29 |
| Secondary | 109 | 0.36 | ||
| Graduate and above | 105 | 0.35 | ||
| 5 | Zone | Production Zone if consumer live in Shatkhira and Bagherhat | 71 | 0.24 |
| Consumption Zone if consumer live in Khulna, Barisal and Patuakhali | 229 | 0.76 | ||
| 6 | Household Size | Small if household member up to 2 | 51 | 0.17 |
| Medium if household member is 3-4 | 119 | 0.40 | ||
| Large if household member 5 and above | 130 | 0.43 | ||
| 7 | Occupational status | Service | 99 | 0.33 |
| Business | 119 | 0.40 | ||
| Others | 82 | 0.27 | ||
| 8 | Monthly -Income | Low if income is less than 165 US dollar | 65 | 21.67 |
| Medium if income is166-413 US Dollar | 132 | 44.00 | ||
| High if income is more than 413 US Dollar | 103 | 34.33 | ||
| 9 | Have you purchased prawn in the past month? | Yes | 237 | 0.79 |
| No | 63 | 0.21 | ||
| 10 | Consumption frequency | 1–3 times in a month | 137 | 0.46 |
| 4–5 times in a month | 96 | 0.32 | ||
| Special occasion | 67 | 0.22 | ||
| 11 | Preferred type | Fresh | 104 | 0.35 |
| frozen | 80 | 0.27 | ||
| Ready to cook | 117 | 0.39 | ||
| 12 | Preferred size | Large (up to12 pieces/kilo) | 191 | 0.64 |
| Small (more than 12 pieces/kilo) | 109 | 0.36 | ||
| 13 | Monthly household prawn consumption (quantity in kg). | 1 to 3 | 258 | 0.86 |
| 4 to 7 | 34 | 0.11 | ||
| above 7 | 8 | 0.03 | ||
| 14 | Where do you usually obtain information about prawn (select all that apply)? | Market vendors | 27 | 0.09 |
| Friends/Family | 203 | 0.68 | ||
| Internet | 16 | 0.05 | ||
| Others | 54 | 0.18 | ||
| 15 | How knowledgeable do you consider yourself regarding prawn production environment and quality? | Not knowledgeable | 13 | 0.04 |
| Somewhat knowledgeable | 78 | 0.26 | ||
| Knowledgeable | 176 | 0.59 | ||
| Very knowledgeable | 33 | 0.11 | ||
| 16 | Where do you primarily buy prawn? | Wet Fish Market | 211 | 0.70 |
| Supermarket | 56 | 0.19 | ||
| Online Store | 14 | 0.05 | ||
| Other (Specify) | 19 | 0.06 | ||
| 17 | Are you willing to pay more for better quality or information-treated prawn (e.g., wild-caught, fresh, etc.)? | Yes | 217 | 0.72 |
| No | 22 | 0.07 | ||
| Not Sure | 61 | 0.20 |
Source: Authors' own estimation.
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